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Bella Italia (formerly known as Bella Pasta) is a chain of over 80 Italian restaurants operating in the United Kingdom.〔http://www.tragusgroup.com/brands/bella-italia〕 The chain is part of the Tragus Group, who also own Café Rouge and Strada. ==History== Bella Italia started life as two small restaurant chains - Pastificio and Pizzaland - which were part of the Grand Metropolitan group. In 1990, Michael Guthrie (former Chairman of Mecca Leisure Group) formed BrightReasons and bought the Pizzaland and Pastificio chains from Grand Metropolitan for £20m in February 1991, rebranding Pastificio to Bella Pasta in the process. In February 1993, BrightReasons purchased 43 Pizza Piazza and Prima Pasta restaurants from Rank Organisation for £20.25m, bringing their total number of restaurants to 165. In May 1994, BrightReasons started preparing for a stock market flotation, and the group was expected to be valued at between £70m-£100m.〔(【引用サイトリンク】url=http://www.caterersearch.com/Articles/12/05/1994/6759/BrightReasons-prepares-for-flotation.htm )〕 This was subsequently announced in September,〔(【引用サイトリンク】url=http://www.caterersearch.com/Articles/29/09/1994/7346/guthrie-serves-16370m-flotation.htm )〕 however, in November 1994, the planned flotation was postponed.〔(【引用サイトリンク】url=http://www.caterersearch.com/Articles/24/11/1994/31260/BrightReasons-stalls-flotation.htm )〕 In November 1996, BrightReasons was put up for sale after suffering a particularly tough trading period in 1995. In December 2002, the Bella Pasta chain was rebranded as Bella Italia and the first fully branded restaurant opened in Leeds. In September 2012, Bella Italia joined the Nectar loyalty card reward scheme as a redemption partner.〔(【引用サイトリンク】url=http://www.peach-report.com/Marketing/1604947/tragus_joins_nectar_promo.html )〕 In September 2013, Bella Italia began a partnership with the Gourmet Society, offering their members discounts on production of a Gourmet Society restaurant discount card. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Bella Italia」の詳細全文を読む スポンサード リンク
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